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White
Papers
Small and Medium Enterprise - A Market Worth Serving Better!
For years, telecom equipment vendors have designed voice and data products that target the fiercely competitive large enterprise and MUSH (municipalities, utilities, schools and hospitals) markets. The small and medium-size enterprise (SME) market has been treated as an afterthought, with complete solutions for big business simply being scaled down and offered at a lower price.
Not only can small businesses not afford these products, but they don’t have the technical expertise to implement or maintain them. What makes this situation extraordinary is the fact that the SME market makes up 48% of business in the United States and generates $43 billion in revenue for telecom products and enhanced services. This means that almost half of the business communications market is underserved, feels ignored by its suppliers and, judging by customer surveys, are not satisfied with existing services.
Clearly, a significant business opportunity exists for service providers to implement and develop solutions that serve this unique market.
Request a copy of the full white paper now, and learn why the opportunity exists, the technology behind the solution, and how to take advantage of it immediately.
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