| FOR
IMMEDIATE RELEASE
Natural
Convergence announces general availability
of silhouette Release 2.0
Hosted
VoIP application helps Service Providers
profit in poorly served small business market
Ottawa, Ontario and Spring VON, San
Jose, CA Booth 1335 - March 15, 2006 - Natural
Convergence Inc., a supplier of VoIP
(Voice over IP) application software for
Service Providers, today announced general
availability of silhouette Release
2.0, the latest version of its flagship
product aimed at Service Providers targeting
the small business market.
silhouette is a hosted VoIP system
that replaces traditional key systems in
small businesses (5 - 50 employees). It
provides end-users with a system that is
easy to manage with all the familiar features
of a key system. Small businesses benefit
from the significant cost savings provided
by VoIP and the added advantage of having
no premises-based switching equipment to
install or maintain.
"Customers require a flexible system that
allows them to easily move to new locations,
add new employees, expand services and change
features on the fly, without incurring the
high cost of equipment upgrades," said
Maggie Sommers, Executive VP Sales/Partner,
Vaspian. "In a market that has been
underserved technologically, Vaspian is
seeing phenomenal growth. With silhouette,
customers are signing long term contracts,
which is unheard of in the small to mid-size
market."
silhouette Release 2.0 introduces
a set of new features for small businesses
including:
- Attendant Console - The receptionist
can now oversee multiple lines in an organization
when using the new Monitor Group feature
and together with the Mitel 5448 Programmable
Key Module can monitor lines of individual
employees and see when lines are busy,
allowing for efficient handling of incoming
calls
- Familiar Group Secretary functionality
can be achieved by combining the latest
release of silhouette with the
Mitel 5412 Programmable Key Module
- CLIDs (Calling Line ID) provide the
called party with the user's personal
number to return the call
- New web page which simplifies operation
and streamlines usage
- Support of basic analog phones, along
with Mitel 5224 IP phone and Mitel 5220
IP phone
- New Conference Unit for conference
rooms and executive offices (Mitel 5310)
- Reseller branding enabling Service Providers to sell under different brands
"With the general availability of silhouette
2.0, Service Providers can now offer small
business customers an enhanced, scalable
VoIP solution that is easy to deploy and
support," said David Cork, CEO, Natural
Convergence. "We believe a significant
business opportunity exists for Service Providers to implement and develop solutions
that serve the small business market, and
silhouette 2.0 is designed specifically
to be simpler and more cost effective for
small businesses, improving its overall
attractiveness to the market."
silhouette is particularly attractive
to Service Providers as it offers cost savings
and increased revenue opportunities and
a simple-to-use, cost effective communications
service to the end customer. With almost
70% of small business owners indicating
a preference for a hosted VoIP solution
versus a premises-based solution (Yankee
Group 2005 - Assessing the SMB VoIP Market),
a significant opportunity awaits Service Providers interested in generating new revenues
and expanding their customer portfolio.
"We are excited to add the hosted key
system to our product portfolio of small
business services because we know the market
demand is there and we've seen it firsthand,"
said John Wind, Chief Marketing Officer,
Proximiti Communications, a Service Provider
and Natural Convergence partner. "silhouette
2.0 clearly addresses the common issues
of a small business from simplifying end-user
installation to day-to-day usage, and allows
us to better serve the small business while
keeping our operating expenses in check."
The announcement comes at an exciting
time for Natural Convergence as the company
has started to get significant traction
in the market.
Natural Convergence will be demonstrating
silhouette Release 2.0 at the Spring
VON 2006 Conference and Expo (Booth #1335)
taking place at the San Jose McEnery Convention
Center, March 14-17, 2006. For show details,
visit www.von.com.
About Natural Convergence
Natural Convergence develops carrier-grade
software that enables Service Providers
to deploy hosted VoIP services for the huge
yet untapped Small Business market. Its
silhouette application replaces
traditional key systems, combining familiar
functionality with powerful cost and performance
advantages. Its go-to-market channel strategy
is optimized to the buying habits of small
businesses - from Value Added Resellers,
through Service Providers and OEMs. Natural
Convergence is headquartered in Ottawa,
Canada. For more details, visit www.naturalconvergence.com or call
(613) 280 2000.
About Vaspian
Vaspian delivers tomorrow's communications
services for you, today. We provide state-of-the-art
solutions customized for your specific business
needs, because we understand that your business
requirements come before any technology
or product decisions - not the other way
around. Vaspian serves communications Service Providers, large enterprises, and small-to-midsize
businesses. For more information please
visit www.vaspian.com
About Proximiti
Proximiti Communications, Inc. is a leading
provider of innovative, powerful and complete
IP communications solutions to business
and residential customers nationwide. These
complete communications solutions include
telephone service, high-speed Internet access,
enhanced features, equipment and more-all
designed to improve communications and customized
to meet individual needs and budgets. In
addition to award-winning services, Proximiti
delivers a consultative sales approach and
first-class customer service, backed by
a knowledgeable management team with over
100 years of telecommunications experience.
Proximiti Communications, Inc. is a subsidiary
of Proximiti Technologies, Inc. Proximiti
Technologies also owns SipStorm, a wholesale
provider of VoIP services and products.
For more information, visit www.proximiti.com
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For more information: |
Media & Analyst
Inquiries:
Cathy Palmen
Public Relations for Natural Convergence
Cathy.Palmen@interprosepr.com
+1 408-268-8112 |
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